Is Shopee Ads
Doing More Than
85% Your GMV?
Then no amount of budget will save you. The L.I.S.T. framework rebuilds your listings in 4 weeks, so your conversion rate doubles without touching your ads.
Access
The same system that built three brands from zero to $300K+ months, now used by 20+ sellers across skincare, pet, fragrance, electronics, baby, and home categories to hit record sales.
Real Sellers.
Real Numbers.
Same Products.
Before they rebuilt their listings, these brands were stuck. Same category. Same team. Same ad spend. What changed was the foundation.
Results speak for themselves
"We’ve achieved a 70% GMV increase"
Faliq & Farouq at Shopee Success Secrets have completely transformed Nateskin’s Shopee results. In this short time, we’ve achieved a 70% GMV increase with the same ad spend. Their insider strategies and Product Listing tweaks have unlocked higher conversions and instant results. I highly recommend working with Faliq & Farouq and I wish I had started working with them sooner.
- Jared, Nateskin Malaysia
"Everything you need is already in the course"
The course is very clear and structured. Honestly, if someone just takes the course, they can already do it. All the information is there. The keywords, how to handle violations, all of it. Once you have the keywords down, that's really the main thing."
— Ezzaty, Shopee Seller (Struggled the last 8 months, thrived 1 month into the course)
"297% Increase in revenue, 10% increase in AOV, 0.5% increase in Conversion Rate"
Brand had a strong product, strong brick & mortar presence & a solid customer base. Online conversions were only done through website. After optimising their listings and 2 other things, this is the result after just 1 month - Numa HQ
"From 1-3 sales a day to 5-6 a day"
"I implemented most of the advice from the course and it helped sales fairly! From 1-3 sales per day to now 5-6 a day. ROAS approximately 4.5X the whole month till now and my ad budget is only RM300 a week because I'm a small business."
- Random Course Purchaser (that took time out of her day to send us this lovely message.)
The Uncomfortable Truth
If your foundations, a.k.a your product listings, aren't properly optimized, you're wasting the traffic you're paying for. If your listing isn't optimised, no amount of ads, discounts or campaigns you join can help sales. Every day your listing looks the same as your brand.com page, or a copy of your supplier's brochure, is another day of lost impressions, lost clicks, and shoppers buying from your competitors instead.
Upload and Pray
The most common mistake Shopee sellers make.
Does this sound familiar? You copy the title straight from your brand.com page, or from your supplier's brochure. You use the same photos too. You set a price. You hit publish. You run GMV Max ads on it. Then you pray and wait for sales to come.
Here's what most Shopee sellers don't understand. Shopee is not Instagram. There are no random ads popping up on people's feeds to push them to your listing. Shopee is more like Google. It's a search engine. If your listing isn't built for how Shopee shoppers actually behave, nobody ever finds you. And no amount of prayer fixes that.
The Expensive Treadmill
Only sellers with 8+ years on Shopee truly understand this one.
Yes, your ROAS looks great on paper. 6, 8, even 13 every single month. Sales are coming in. But look a little deeper. Your conversion rate hasn't moved. And when you check Business Insights, Shopee Ads is driving more than 85% of your monthly GMV. That's the problem.
What happens when you can't afford to run ads that month? Your sales drop.
What happens when you try to push more budget into your ads? Your ROAS drops.
The answer lives in your organic sales. Organic sales makes your business more stable and not reliant on ads. A business that can only survive on ads is fragile and not sustainable..
Pretty But Invisible
On Shopee, beauty doesn't sell. Functionality does.
Studio pictures. Long, detailed descriptions. An amazing brand story. And yet your sales are stagnant.
Why? Because your listing was built for you. Your team. Your designers. Everything in line with your brand image. It wasn't built for a shopper comparing 47 other options on a phone screen in six seconds.
The goal on Shopee is not to look nice or convey your brand story. The goal on Shopee is to get found, get clicked, and get bought. In that order.
So, What's Inside?
The L.I.S.T. Framework
Before any coaching client touches another ad, voucher, or campaign, I run them through L.I.S.T. Now you can apply the same knowledge too in this easy, step by step fully hand held guided course. Results? Same product, same ad budget, and a listing that converts two to three times better.
Listing Research (Foundation)
Nobody should write a title until they know who they're competing against. I spend the first week with every new coaching client doing one thing: auditing listings, mapping competitors, pulling their keyword patterns, finding the gaps they're leaving open. You'll learn the same process I run on every $500K/month brand I operate.
Indexing (Discovery)
After 10 years of selling on Shopee, I notice that most sellers write their titles like this: Brand Name first, product name second. Done. That's why they don't rank. What I teach in this module is how to get discovered for the keywords buyers actually search on Shopee. Which, in my 10 years, is almost never what the seller expected.
Stopping Power (Attraction)
A Shopee shopper scrolls through 40+ listings on one search page. Your hero image gets about a second before they keep going. I've had clients swap a SINGLE hero image using what's in this module and watch sales lift 20% within a month.
Trust Descriptions (Conversion)
You have about 8 seconds once a shopper clicks. Most sellers blow it by writing a brochure, or worse, a brand story. The description structure I teach here is the one I used to take Nateskin from RM180k+ to RM500K+/month at prices higher than their own website. It's also how brands charging 25% above market on Shopee still win the sale.
Inside The Masterclass: What You'll Get
Video Lessons:
11
- Self-paced
- Rewatch anytime
Core Topics:
7 Titles
- Titles
- Images
- Descriptions
- Mindset
- and more
Framework:
L.I.S.T
- The exact foundation we install with every $2K/month coaching client
Tactics:
Malaysia + Singapore
- Dual-market strategies for both regions
Meet Your Instructor
10 years on Shopee. 3 brands doing RM300K+ months. 20+ brand founders trained across skincare, pet, fragrance, electronics, baby, and home.
I built this masterclass because I kept seeing the same thing on every discovery call: founders doing everything right on Instagram, TikTok, and their own website, then uploading the same playbook to Shopee and wondering why nothing works. Shopee is its own game.
The L.I.S.T. framework is the same one I charge $2,000/month to install 1-on-1. Same one my team runs on our brands every single day.
10 Years
Shopee Operations
$300k+
Monthly GMV
across 3 brands
20+
brands trained across skincare, pet, fragrance, electronics, baby & home
Malaysia
& Singapore
Dual-market operator
Your Investment
The same foundation our $2,000/month coaching clients start with.
All of the sellers who join our 1-on-1 coaching pay SGD$2,000/month and start with exactly the material in this masterclass. They just pay for the speed, time and attention, not the knowledge.
We understand that some sellers do not have the ability to pay us SGD2,000/month but we also know that most sellers can pay SGD$79/one time. This is us helping more people learn.
SGD$79 one-time
SGD$2,000/mth
-
The L.I.S.T. Framework across 11 video lessons, the same foundation every $2,000/month coaching client installs first
-
7 core topics: titles, images, descriptions, mobile, category tagging, variations, shop decor
-
FREE: The Growth Code eBook. Faliq's full 10-year Shopee playbook. Every lesson, every mistake we'd undo if we could, every framework we use internally. The companion reference to the video course.
-
Lifetime access: rewatch every time you launch a new product or hire a new team member
-
Malaysia + Singapore tactics: strategies that work across both marketplaces
Frequently Asked Questions
What is Shopee Success Secrets?
Shopee Success Secrets is the most complete listing optimization and growth training for serious Shopee sellers.
We walk you through the exact system used to scale brands from zero to $300k/month.
You'll learn how to rank, convert, and scale your products using real experience.
Who is this for?
We’ve designed the Product Listing Masterclass to support sellers at different stages of growth:
Just getting started → Learn how to build your first high-converting product listing the right way.
Already selling but stuck → Fix the leaks in your listings and start converting and scaling faster.
Scaling fast and need systems → Optimize your team’s listing process.
Can I really learn everything for $79?
No.
There are many other aspects in mastering Shopee.
This course will get you 35% of the way there.
A good Product Listing can work despite of AD strategy & Campaign Planning. Campaigns & ADS cannot make a bad Product Listing work.
How is the 1:1 Consult different from the Product Listing Masterclass?
The 1:1 Consult is for those who want skip the trial and error. It is for brands that want results in the fastest time possible
Contact Farouq if you think this is you.
Prefer A Human?
Still not sure if this is right for you?
If you'd rather talk it through with a person, or you think you might need 1-on-1 consult instead of self-paced, WhatsApp Farouq directly.
He'll answer any questions about the masterclass, point you toward consulting if that's the better fit, or tell you honestly if you shouldn't buy either.
Your listings are either working for you,
or against you.
There's no middle ground on Shopee. Every day your foundation stays broken is another day you're paying for traffic that leaves, and another day your competitors are compounding their advantage.
You can fix this in 4 weeks for SGD$79.
Or you can spend the next 6 months wondering why your ads aren't working and your revenue won't hold.